JA NEW YORK WINTER 2010 SHOW

JA New York Winter Show • February 28 - March 2, 2010 • Javits Center • New York City

FOR IMMEDIATE RELEASE

JA New York Winter 2010 Debuts Innovative New Designers

& New “Eco-Chic Jeweler” Awards Program

NEW YORK, NY (February 17th, 2010) – The JA New York Shows are well known for being among most important and highly anticipated events in the industry and this year’s Winter Show taking place February 28th-March 2nd at the Jacob K. Javits Centers is no exception. Over 10,000 jewelry industry professionals are expected to gather at JA New York to see the best in fine jewelry from around the world — in addition, the Winter 2010 show will debut many new, innovative and exciting designers in the designLAB and Designer Showcase. Also new to the JA New York Winter 2010 Show is the introduction of a new awards program for exhibitors, the “Eco-Chic Jeweler Awards”; this will give recognition to designers and manufacturers who are environmentally conscious. JA New York is committed to continuously developing new ideas, programs, and incentives for its participants and creating the optimum setting to conduct business and stay ahead of the curve.

JA New York is the launching pad for many established designers in the jewelry industry. The Winter 2010 Show welcomes the following new designers: Aymara Designers, Diamonds for a Cure, Elena Votsi & Co, Kybele Sterling, and MARC to the Designer Showcase. Also new to the designLAB: Barefoot Fine Jewelry, Brother Wolf, Brusatin, LLC, by/natalie frigo, F.N.U.E. Jewelry, Karen Fairborne, Lauren Sigman Jewelry, Lua Design, Robin Haley Jewelry and Shelley Ashkenazi Jewelry. Returning to JA New York by popular demand, the designLAB offers designers a collaborative, social environment in which to showcase their hottest designs. Many designers will be showing their collections for the first time and designs that have not been seen at other trade shows.

Cindy Edelstein, Designer Consultant to the JA New York Shows says, “The Designer Showcase offers a fresh merchandising perspective for spring sales. Here you can find new trends and new styles that will entice your customers this coming season. We're seeing a lot of color and new combinations of metals and stones. In designLAB you can find a lot of new designers in a small space. From top-line designers like Suzy Landa, Erica Molinari and Ray Griffiths to debut artisans like Lua and Coracor. There will be a lot to see so plan to spend the afternoon in the designLAB experimenting with new jewels and new designers.”

To draw attention to the importance of environmentally responsible practices within the jewelry industry JA New York will debut the “Eco-Chic Jeweler Awards” at the Winter Show 2010 which will recognize unique exhibitors who have created eco-minded collections or individual pieces. Winners will be selected in three categories based on the materials used in their designs and the “green” processes behind the designs as well as overall design aesthetic and appeal. Categories include:

• Eco-Friendly Bridal: Given to the best in “green” bridal design including women’s engagement rings, wedding bands and men’s wedding bands.
• Green Innovation: Given to the most innovative “green” design and new ideas in “green” techniques. Applicants will be judged based on unique and innovative use of sustainable materials and techniques.
• Ethical Luxury: Given to the most luxurious, over the top eco-friendly design demonstrating that fine jewelry can still be ethical and eco-minded.

One winner will be selected for each category and the three winning pieces (or a sample piece from the designer’s line) will be displayed at the New Product Gallery to recognize these outstanding “green” designers. This new awards program has already created much excitement within the industry.

“I am truly excited about the debut of the Eco-Chic Jeweler awards and can’t wait to submit from our new eco-friendly GLOBO Collection. The eco-friendly initiative is incredibly important and just what the jewelry industry needs,” says Elisabetta Molina, Co-Owner and CEO of Garavelli.

In addition to the informative educational seminars, JA New York will also be offering special networking events, incentives and special promotions to exhibitors and attendees to ensure that they make the most of their time at JA New York Winter 2010. A daily happy hour on the show floor, offers exhibitors and retailers to network and conduct business in a social atmosphere. Also, to show appreciation for its participants, JA New York will be raffling off fantastic prizes daily ranging from AMEX Cards, Dinner Gift Cards, Gas Cards, Broadway Tickets and more! More offers and discounts for hotels, parking, and entertainment are available on the Hotel & Travel section on www.JA-NewYork.com

For more information about JA New York Show and registration for the Winter 2010 Show, scheduled for February 28th - March 2nd, please visit www.ja-newyork.com. To exhibit, please contact Drew Lawsky, Group Show Director, at (646) 654-4983 or Drew.Lawsky@nielsen.com.

For media inquiries and press registration, please contact Kristen Lawler of Goldstein Communications at (212) 838-0822 ext. 232 or Kristen@goldsteincom.com.

About JA New York

The JA New York jewelry show is the premier international jewelry event that brings exhibitors and retailers from around the world together in the glamorous backdrop of New York City. The JA New York shows dates back to 1906 when its predecessor, the American National Retail Jewelers of America (ANRJA) was founded. The legacy of the ANRJA show has been carried through JA New York, as it celebrates 103 years of excellence and service to the jewelry industry. The JA New York Shows are produced by the National Jeweler Network (NJN) a world-class trade show producer and publisher of the industry leading National Jeweler magazine. The JA New York Shows are also the only shows affiliated with Jewelers of America, the largest and most respected jewelry retailer association in the U.S.

About The National Jeweler Network and Nielsen Business Media

Powered by Nielsen, National Jeweler Network (NJN) serves as a conduit to a highly targeted global network of actively engaged jewelry retailers, designers, buyers, wholesalers, manufacturers, and suppliers. NJN’s diverse media portfolio consists of publications, tradeshows, conferences, Websites, and data services that include the brands National Jeweler, Couture International Jeweler, Europa Star, Couture Show and JA New York Shows, and CustomerConnect.